Premier Foods Launches Batchelors Pasta Pots
British food manufacturer Premier Foods has announced the launch of its Batchelors Pasta ’n’ Sauce range in convenient pots.
The single-serve pots will be available in the four flavours - cheese and broccoli, chicken and mushroom, mac ’n’ cheese, and cheese and pancetta. The new additions are aiming to continue the momentum seen by Batchelors Pasta ’n’ Sauce packets, which are currently experiencing an 18% sales growth.
Premier Foods aims to target the lunchtime and on-the-go markets with its new offering. It says that the product is quick and easy to prepare, and is low in fat.
“We are really excited to launch new Pasta 'n' Sauce pots. We know single serve eating occasions are growing at 10% and we are confident that the launch of our Pasta ’n’ Sauce in a convenient format will have a very positive impact on the category by unlocking new occasions,” said Mark Alldred, brand director of quick meals and snacks at Premier Foods.
“We have experienced first-hand how successful pot snacks are with three million units of Bachelors Super Noodle pots sold in only 14 weeks, which has driven incremental sales for the category. The new Batchelors Paste ’n’ Sauce range will cater for those shoppers that want a tasty and convenient solution.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. Click subscribe to sign up to ESM: The European Supermarket Magazine.