Premier Foods Launches Batchelors Microwaveable Meal Pots
Premier Foods brand Batchelors is launching a new microwaveable meal pot product this October. The convenience food is the first for the brand and comes as a result of consumer demand for healthier options in convenience meals.
The new range boasts three original products, Batchelors High Veg Pots, Soups & Dippers and High Protein Pots.
The Veg pots will be available in six varieties, including Spinach Fusilli with Garlic & Mushroom Sauce and Red Pepper Noodles with Sweet Chilli Sauce.
The Soups & Dippers range will include classics like Tomato & Basil and Carrot & Coriander, and will offer thick chunky soups accompanied by crispy bread croutons seasoned with black pepper.
The High Protein Pots range will be high in protein using grains, beans and lentils to create wholesome, healthier convenience meals options. The range will include Mexican Bean Chilli and Moroccan Chickpea Tagine among others.
Yilmaz Erceyes, brand director for Savoury Meals at Premier Foods, comments: “We are seeing demand for convenient, time-saving products, but consumers are no longer willing to compromise on taste and nutritional value.
“These great tasting, single portion pots are ideal for lunchtime and deliver one of your five a day. The move into microwaveable ambient pots for Batchelors is an exciting opportunity for retailers as individual, ambient pots are growing at +9% .
“With the quick meals, snacks and soups category having an impressive 92% household penetration, we are targeting a broad range of shoppers.”
The new product range will be available in stores from mid-October.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.