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Private Label Commands 21.1% Of South African Market: Nielsen

Published on Dec 4 2018 2:29 PM in Private Label tagged: Trending Posts / Nielsen / South Africa / Own Brand / Paywall

Private Label Commands 21.1% Of South African Market: Nielsen

Private label now accounts for a 21.1% share of the South African grocery market, up from 20% in 2017, according to a new report from research firm Nielsen.

Nielsen’s State of Private Label in South Africa report found that sales of private-label products now equate to around R49.3 billion (€3.18 billion) annually, with a growing number of specialty private-label ranges emerging across South Africa’s retail landscape.

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