Private Label Commands 21.1% Of South African Market: Nielsen
Private label now accounts for a 21.1% share of the South African grocery market, up from 20% in 2017, according to a new report from research firm Nielsen.
Nielsen’s State of Private Label in South Africa report found that sales of private-label products now equate to around R49.3 billion (€3.18 billion) annually, with a growing number of specialty private-label ranges emerging across South Africa’s retail landscape.
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