Private Label Premiumisation Tops IGD Retail Trends 2018
Premium private label ranges will become one of the most crucial retail trends of 2018, according to forecasts by international grocery research organisation IGD.
The organisation says that retailers are investing increasingly in premium private label brands, with 75% of UK shoppers believing the quality of those products has improved over the last couple of years.
“Private label ranges are a key area in which retailers can differentiate themselves and stand out in an increasingly complex and competitive retail market,” said Toby Pickard, IGD’s innovations and trends analyst.
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