Private-Label Market Share At All-Time High In Nine European Countries
Private label's market share has now reached an all-time high in nine European countries, according to the Private Label Manufacturers' Association (PLMA).
The association says that retailer brands now hold a share of 30% or higher in 15 of the 20 countries that it is tracking, and seven countries now have private-label market shares of 40% or higher.
Last year, the figures reached record highs in Germany, Italy, the Netherlands, Belgium, Poland, Austria, Sweden, Norway and Denmark.
“The latest Nielsen statistics reveal clearly that 2016 was another good year for retailer brands in Europe," said Brian Sharoff, president of PLMA. "This continues a long-term trend that shows that private label’s success isn’t tied to economic cycles, but reflects the growing confidence shoppers have in retailer brands.”
The biggest market-share increases were posted in Austria, which was up 2.8 points, to 43%, and Germany, up 2.1 points, to 45%.
Market share in the UK stayed above 45%, as supermarkets expanded their private-label ranges to compete with the discounters.
PLMA expects private-label penetration to increase in Mediterranean countries, as Aldi and Lidl expand their operations in that region.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.