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Albert Heijn Develops Healthier Own-Brand Range

Published on Jun 29 2016 8:00 AM in Private Label tagged: Albert Heijn / Healthy Eating / Netherlands / Recipe

Albert Heijn Develops Healthier Own-Brand Range

Dutch retailer Albert Heijn has announced that it is introducing healthier recipes for several of its private-label products, minimising the use of additives such as MSG and reducing the products’ salt content.

The retailer’s own-brand burger range was recently reformatted to include natural flavours and a sea salt that is low in natrium. This has proved a great success — consumers have voted it the tastiest burger on offer in supermarkets.

The company further promises that nearly all of its own-brand crisps, stock cubes and instant-soup products will soon join its current range of MSG-free products.

In addition, Albert Heijn's own-brand fresh bread no longer contains artificial ‘improving agents’ and has seen its salt content reduced by 13 per cent. Conserves and ready-made meals have also seen a substantial reduction in salt, of up to 30 per cent.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

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