Dutch retailer Albert Heijn has announced that it is launching a range of fresh soup pots, in order to meet the growing demand for fruit and vegetable products.
The new soup pots contain ready-cut fresh vegetables that make it easier for the customer to prepare soup at home. The customer simply needs to boil the ingredients, add fresh herbs, and mix. One pot of soup will serve two to three people.
The soups are available in three flavours - lentil, zucchini and parsley, tomato and oregano, and pumpkin, carrot and coriander.
They will be available in stores from 20 September for €2.99 each.
Albert Heijn says that the average daily consumption of fruit and vegetables in the Netherlands is 117g, while the recommended amount is 250g.
The retailer's aim is to boost this amount by introducing new innovations, such as broccoli rice or curry-based vegetables. Last year, the company extended its range of pre-cut vegetables and meat substitutes.
"More and more consumers want to eat 250 grams of vegetables per day, but that is not always easy," said Marit van Egmond, director of merchandising and sourcing at Albert Heijn.
"To make the choice for healthy eating easier, we are adding many different vegetables and vegetarian products to the shelves."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Francesca Volpe. Click subscribe to sign up to ESM: The European Supermarket Magazine