Discounter supermarket Aldi is enhancing its private label food and non-food ranges in its Danish stores.
The new value-added lines include organic food products and household cleaning items.
In the food cateogy, Aldi has added around 10 new SKUs to Øko livet, its organic life private label range.
The line include items such as muesli, jam and honey.
The Ideel household brand includes hypoallergenic cleaners and detergents.
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Carrying the Nordic Eco labelling, the own-label range includes allergen-free washing powders and soaps.
@ 2014 ESM Magazine
