DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Aldi UK Brings Back Luxury Candle Range

By Publications Checkout
Share this article
Aldi UK Brings Back Luxury Candle Range

Aldi UK has announced that it is retailing its luxury private label candle range once again, owing to what it describes as ‘unprecedented customer demand’.

The 290-gram candle range comes in three scents – lime, basil and mandarin, ‘blackberry bay’, and ‘pomegranate noir’. The supermarket chain compares the products to Jo Malone’s home fragrance candles, but notes that they are 90% cheaper than the luxury brand.

Premium Products

Tony Baines, joint managing director of corporate buying at Aldi, commented, “Our customers loved the luxury candles when we first launched them in March. We’ve listened to customer feedback and are looking forward to seeing the candles back in store, permanently."

“This is a great example of our commitment to offer premium products at amazingly low prices, allowing customers to buy luxury products without over-spending or compromising.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.