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Private Label

Alliance Boots to Create PL Range for Carrefour

By square1
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Alliance Boots to Create PL Range for Carrefour

Health and beauty group Alliance Boots is to create a new range of private label beauty products for Carrefour, it has been announced. The French retailer has signed a long-term cooperation agreement with the Boots Contract Manufacturing business (BCM), which will manufacture a range of products based on Boots formulations.

The new range will include skin care, hair care, cosmetics and bath and shower products, a spokesperson revealed. It it believed that the new range will be launched in Carrefour's new Carrefour Planet hypermarket outlets initially, as 'health and beauty' is one of the core pillars of the new format.

Alliance Boots has worked with retailers before, in 2009 it signed a deal with UK retailer Waitrose, under which Boots products went on sale in Waitrose outlets, and Boots stores stocked Waitrose food products.  (21 Mar)

© 2011 - ESM: European Supermarket Magazine

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