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Private Label

Asda Adds Three New Flavours To Own-Brand Gin Assortment

UK retailer Asda has added three new traditional sweet shop inspired flavours to its private-label gin brand, Extra Special.

The new entries include Extra Special Strawberry Laces Gin, Extra Special Cola Cube Gin and Extra Special Rhubarb and Custard Gin.

The drinks, priced at £18 per 70cl bottle, are perfect for making cocktails or gin and tonic that complement summer BBQs or evening soirees.

‘Summer Essential’

Sprits product development manager at Asda, Marion Muir, commented, “Novelty gins have become a summer essential for our customers who love to try innovative and wonderful flavours.

“The new range has been created to ensure the gins are both delicious to drink yet also dazzling to look at, delivering popular flavours we know the nation loves, and at a great price point too.”

The Extra Special Cola Cube Gin is characterised with a distinct cola flavour, while the Extra Special Strawberry Laces Gin is sweet and apt for making a sparkling gin and tonic.

The Extra Special Rhubarb and Custard Gin is a perfect balance of sweet and sour tastes and can be added to mixers for a perfect drink.

Last year, Asda launched the Extra Special Lemon Sherbet Gin, Extra Special Pear Drop Gin and Extra Special Parma Violet Gins.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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