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Asda Selects 'Ultimate' Potato Bags To Increase Shelf-Life

Published on Sep 9 2013 10:44 AM in Private Label

Asda Selects 'Ultimate' Potato Bags To Increase Shelf-Life

Asda is the first UK retailer to offer Ultimate's Viridiflex packaging solution for potatoes.

According to the retailer, the new packaging increases the shelf-life of its Extra Special Cornish Crystal Potatoes, compared to those packaged conventionally.

Unlike other modified atmosphere packaging solutions, the film works by drawing moisture away from fresh produce, creating an environment that can help to prevent decay.

Adapt MAP laser perforation patterns specified by the company’s technical team were used on the potato film to increase gas transmission through the film and manage oxygen levels to reduce the risk of these potatoes ‘greening.’

According to Asda produce category technical manager Jon Wynn, “Asda customers have benefited from a significant increase in product life and end of life product quality, highlighted by a 92% year on year reduction in complaints in the first five weeks of the Extra Special Cornish Crystal Potato season.”


© 2013 - ESM: European Supermarket Magazine by Ellen Lunney

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