Auchan Retail The First French Retailer To Commit To 'Origine France' Label
Auchan Retail has announced that it will be partnering with the French association Origine France in a bid to offer more transparency about the origin of its products and their value to local producers.
Auchan will be the first retailer in France to offer the certification on its range of private-label products.
After announcing its decision to roll out a range of pesticide-free fruit and veg by 2020, Auchan is doubling its commitment to promote healthy and local produce. Created in 2011, the Origine France certification is designed to have clear and strict rules regarding 'Made in France' products.
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