Auchan Retail has launched new skincare products under its hygiene and beauty brand, Cosmia.
According to a recent study, 54% of French women expressed fears about the formulae of cosmetic products.
Cosmia offers natural and transparent products to allay these doubts.
The new products come in plastic-free packaging with FSC-certified cardboard from sustainably managed resources, and are 100% recyclable.
The range, scheduled to be launched in stores this month, reiterates Auchan's 'commitment to design a unique and reassuring offer that contributes to better living and preserves the planet.'
The products include a make-up remover with bi-phase micellar water, which has been dermatologically tested and approved.
It has also undergone customer satisfaction tests, where 85% of respondents said they would recommend the product to a friend.
The range also includes lip balms in three variants - daily moisturising care, repairing treatment and 'Pearly Pink' coloured lip balm.
© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: The European Supermarket Magazine.