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Billa Unveils New Protein-Enriched Range In Austria

Billa Austria has unveiled a new series of protein-enriched products, which include a range of snacks, breakfast products and drinks.

The range of 15 SKUs will be available until March 11, and can be used as part of a healthy diet to build muscle mass and maintain healthy bones, the retailer said.

Products in the range include Billa Protein Crunchy Balls, which contain oats and spelt; Billa Protein Knusper Müsli, which includes wholegrain oats, almond chips and chocolate pieces, as well as pea protein; Billa Protein Joghurt Erdbeere, a strawberry yoghurt, and various other products.

New Products

“We see ourselves as an ally for consumers to enjoy a life full of enjoyment and joy," commented Billa chief executive Robert Nagele. "In order to ensure our customers enjoy their everyday life full of vigour, and meet their resolutions in the new year, we are creating this innovative range of protein products."

According to the Österreichischen Gesellschaft für Ernährung (ÖGE) and the Deutschen Gesellschaft für Ernährung (DGE), an adult should eat 0.8 grams of protein per kilo of body weight per day.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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