Regional British retailer Booths has relaunched its own-label milk range, while committing to pay the highest farmgate price among retailers.
In a statement released by the company, Booth's say that four farmers will supply the northern chain with 6 million litres of milk each year under the new banner of Fair Milk.
Booths chairman Edwin Booth said: “I am proud to inform our customers that when they buy a pint of milk from Booths they are giving the farmer a fair price for the milk. Giving a fair deal to our farmers is core to our buying ethos.”
They will initially be paid 35.5p/litre and Booths has committed to review the supermarket milk pools regularly to make sure its farmers are paid more.
Tesco currently pays 34.3p/litre via Muller Wiseman and 34.2p/litre via Arla, while Sainsbury’s farmers are paid 33.16p/litre.
“Paying the highest market price means family farms are able to keep going, invest in the future and spend more time and money looking after their herds to ensure they produce great-quality milk,” he said.
Booths has 29 stores across Lancashire, Yorkshire, Cheshire and Cumbria, and one farm from each county will supply the new Fair Milk.
© 2014 - European Supermarket Magazine by Enda Dowling
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