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Private Label

Boots Expands No7 Own-Label Range In Time For Christmas

By Steve Wynne-Jones
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Boots Expands No7 Own-Label Range In Time For Christmas

With less than a month to go to Christmas, European retailers are expanding their skincare and personal care private-label offers and own-label beauty gift set ranges to tap into the lucrative festive shopping period.

High street pharmacy Boots has added a number of innovative products to its popular own-label No 7 skincare and make-up anti-aging range.

Having built up something of a cult following, the No 7 Protect and Perfect range includes the advanced day cream, which the retailer claims will “visibly improve deep lines and wrinkles” with “younger looking skin in just 2 weeks”. Also available in a set retailing at €43.50 this Christmas, the No 7 Protect and Perfect gift set includes a 30ml tube of the high-quality intense advanced serum as well as the advanced day cream, advanced night cream, day hand cream, overnight hand treatment and advanced eye cream.

The Airbrush Away Foundation, €22, smooths the appearance of fine lines by building up an even coverage on the skin. Retailing at €14, the special limited edition moisturising No7 Moisture Drench Lipstick comes in vibrant pillarbox or soft paprika colours.

Meanwhile, the Boots Hidden Gems Box €36 contains own-brand No 7 products along with A-brands such as Stila, L’Oreal, Revlon and more.

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Earlier this year, Boots released a number of limited edition No7 products to celebrate its 80th anniversary - one such item was the No 7 Shimmering Palette.

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