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C1000 re-launches own label products under 'Pride of C1000'

Published on Oct 2 2012 12:12 PM in Private Label

C1000 re-launches own label products under 'Pride of C1000'

Dutch grocery retailer C1000 has re-launched some of its private label offering under its 'Pride of C1000' banner. The group said the products have been chosen for their artisan production, unique origin or special taste and have been tested by a consumer panel. The 'Pride C1000' products carry a medal on their packaging for special recognition.

 C1000 introduced the own label 'Pride of C1000' range in April of this year, initially including 18 products. New products added to the range include meatloaf, wholemeal lasagna, endive stew with bacon and meatballs, and cordon bleu with spinach and potatoes. (2 Oct)


© 2012 - ESM: European Supermarket

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