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Private Label

Carrefour Signs Private Label Cheese Agreement

Carrefour has agreed terms for a new private label Beaufort Chalet d'Alpage, for which three of only 18 mountain cheesemakers of the jurisdiction in question will work, LSA has reported.

The grocer prides itself on preserving traditional and authentic ways of French food-making, and so to have three of only 18 appellation d'origine contrôlée producers of the cheese working to produce its own label Beaufort represents a coup.

Such designated food-makers are referred to as its Filières Qualités – quality-assured business partners.

Beaufort is produced between June and October of each year, and is distributed in March in Rhône-Alpes and Ile-de-France supermarkets and hypermarkets.

It has been proposed that Carrefour's new private label Beaufort Chalet d' Alpage will be made available in the 1,200 Carrefour and Carrefour Market Stores across France.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.

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