Get the app today! Download iPhone App Download Android App

Casino Buying Group Joins EMD

Published on Dec 22 2010 8:50 AM in Private Label

Casino Buying Group Joins EMD

French retailer Casino's main buying group, EMC Distribution has announced it is to join the Swiss buying group European Marketing Distribution (EMD) on January 1st. EMD, which boasts a 500-strong team of agents across 16 countries, will now be the buying group for Casino, Leader Price and Monoprix stores. Casino's annual turnover is around €26 billion.

A spokesperson for the supermarket group said that the "partnership enables EMD to increase its leadership in Europe. This new accession takes place at a time when EMD reform its methods of operation and governance, led by a new management team."

The new partnership will mainly focus on private label purchasing, and it is believed will increase Casino's competitiveness in a consistently challenging market. Casino operates around 9,400 stores in France. (22 Dec)

© 2010 - ESM: European Supermarket Magazine

Share on Facebook Share on Twitter Share on LinkedIn Share via Email