French supermarket operator Casino has launched two new private labels with the emphasis on healthy eating choices – “Bien pour vous” replaces the existing “Ondilège” range while “Tous les jours” replaces “Eurosourire”.
The new ranges will be launched gradually in stores - the “Bien pour vous” range will contain between 150 and 200 items by the end of the year while the “Tous les jours” range is expected to reach over 1,500 products by the end of 2011. The new ranges will be available in almost 6,500 outlets across France. (5 Jan)
© 2011 - ESM: European Supermarket Magazine
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