DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Co-operative Group To Revamp Private Label Range

By square1
Share this article
Co-operative Group To Revamp Private Label Range

UK retailer the Co-operative Group is to relaunch its current private label range in a bid to boost sales.

The company's new private label range is to rebranded as 'Loved By Us' and will go on sale in Co-op stores from September, with up to 700 lines to be updated by Christmas.

The remaining 1800 products in the Co-op's product range of 2500 lines with will be rolled out during 2014.

The packaging revamp follows the relaunch of the retailer's 'Healthier Choice' and 'Naturally Healthy' range under a new name, 'Good Life'.

© 2013 - ESM: European Supermarket Magazine by Ellen Lunney

ADVERTISEMENT
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.