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Private Label

Former Colruyt Manager Tony De Bock To Join IPLC

By Publications Checkout
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International Private Label Consult (IPLC) has announced that Tony de Bock is joining the business as a partner.

De Bock previously worked with the Colruyt Group for 33 years, covering areas such as purchasing, sales, marketing, category management and sustainability.

IPLC says that de Bock will strengthen its growing network of consultants, and allow the group to better service clients in the Belgian market.

"We are extremely proud to include this retail professional in our network and to establish local presence of IPLC in Belgium," said Koen de Jong, managing partner at IPLC.

"Although we have been working on numerous projects in this market over the years, we believe that having Tony on board will allow us to substantially improve the support we offer to our clients."


IPLC is a consulting firm specialised in the private-label industry, which provides support to manufacturers and retailers.

The company, founded in 2003, has offices in the Netherlands, Germany, France, the UK, Belgium, Italy and Portugal.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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