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Private Label

Continente Adds Four New Juices To Its 'Autêntico' Range

Portuguese retailer Continente has announced that it has added four new flavours to its private-label fruit juice brand, Autêntico.

The new additions comprise three limited edition juices for autumn and winter, and one flavour for its permanent offering.

The limited-edition range includes juices in a combination of flavours - apple, pomegranate and gooseberry; peach, pumpkin, goji and curcuma; and pineapple, banana, and coconut.

The product is available in 750ml bottles, the retailer added.

The Autêntico brand, launched in June 2019, offers 100% freshly squeezed fruit juices with no added sugars or preservatives.

'Innovative And Tasty Products'

Ana Amaral, business unit director at Continente, commented, “The launch of new seasonal flavours of the exclusive brand Autêntico reflects Continente's ambition to present innovative and tasty products that suit customers' tastes.

“This is a strategic focus for Continente, where we seek to identify the main trends and expectations revealed by consumers, presenting them with products that stand out for their differentiation and quality."

The new flavour in the permanent range is a blend of pineapple, grape, and passion fruit.

In total, the range now offers juices in 13 flavours in 750ml and 330ml packs, that are 100% recyclable and made with 30% recycled plastic.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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