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Private Label

Continente Expands Private Label Minced Meat Line

By Branislav Pekic
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Continente Expands Private Label Minced Meat Line

Portuguese hypermarket chain Continente has expanded its private label minced meat range with the rollout of over 30 new SKUs.

The Continente Fácil & Bom line includes burgers, meatballs, meat rolls, minced meat, sausages, breaded steaks, nuggets and other items that take between five and 45 minutes to prepare.

With this range of products, customers can find solutions for grilling, stewing or roasting, of pork, beef or poultry.

Sabores de Verão

From July to September, Continente will also offer the Sabores de Verão range, consisting of eight products, from hamburgers and skewers to various sausages, designed for summer barbecues.

The new minced meat solutions from Continente are already available in all stores and can be found next to the butchery area and come in handmade shapes and sizes, with meal accompaniment suggestions featured on the packaging.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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