Portuguese retailer Continente has announced the launch of a new premium private-label dog and cat food brand, UPPY.
The brand, available in all Continente, Continente Online and ZU stores, offers dry and wet food for dogs and cats priced between €0.99 to €14.49.
The move aims to cater to the growing demand for pet food that guarantees better nutrition and higher quality of life for cats and dogs.
The brand has been developed by Sonae MC in partnership with C&D Foods and the recipes are based on advice from nutritionists and veterinarians.
The food range includes highly digestible items with probiotics that help essential functions such as cognitive development, functioning of the digestive tract, skin and hair.
The products offered in the range are hypoallergenic, which reduces the possibility of food allergies or intolerances in animals.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.