DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Coop Launches Own-Brand Juice And Water In rPET Bottles

By Dayeeta Das
Share this article
Coop Launches Own-Brand Juice And Water In rPET Bottles

Coop Sweden has announced that it has introduced private-label juices and water in bottles made of recycled PET plastic.

Presently, the retailer is offering own-brand juices, smoothies, freshly squeezed juices, Coop shots, still and carbonated water in the new packaging.

'Low Environmental Impact'

Head of product quality and development of Coop's own brands, Anna-Karin Lindberg, said, "We strive to design packaging that has as low an environmental impact as possible.

"It is, therefore, gratifying that we are now taking a big step [towards establishing] a cycle for the plastic bottles we sell under our own brands."

Intitiatives To Encourage Recycling

The retailer also introduced a deposit scheme on PET bottles, to encourage consumers to ensure that the bottles are properly recycled.

ADVERTISEMENT

In 2017, the retailer recovered 84% of all PET bottles through its deposit system.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.