Coop Sweden’s sales of organic products grew by 0.1% in 2017, increasing organic’s share of total sales to 10.1% across the retailer’s banners.
The retailer expanded its own-brand organic offering in 2017, including the launch a number of new products under its Änglamark range.
“Our sustainability work and our product development are linked,” said Åsa Wickholm, head of Coop Sweden’s own-brands. “We put a lot of work into our range to enable us to offer good deals, to meet the growing demand for organic among our customers.”
In terms of online sales, Coop’s organic range made up almost one fifth (19.2%) of purchases last year.
Overall, children’s food was the biggest seller, according to the retailer. Eggs, oil and vinegar were also among the most popular categories.
At Coop’s individual stores, its Järna supermarket had the highest share of organic product sales, at 39%. The second highest was the Coop Konsum store in Gnesta (28%), closely followed by Coop in Kärrtorp (26%).
“For the second year in a row, Coop has had an organic sales share of over 10%,” said Louise König, its sustainability manager. “This is a message of strength for the industry, but we are also aiming higher.”
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.