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Coop Swiss Classic PL Innovation

Published on Feb 14 2013 11:17 AM in Private Label

Coop Swiss Classic PL Innovation

Coop Switzerland (CH) has introduced a number of classic national brands under its organic private label range, Naturaplan. The launch is to celebrate the 20th anniversary of Naturaplan, the first organic own brand range in Swiss retail, according to Coop.

Products included in this dual-branded organic line include Knorr Stocki , Zweifel Nature crisps, as well as the Gala cream cheese from Emmi.

"For the 20-year anniversary of Naturaplan we offer our clients very special innovations, including the first time a selection of Swiss brands in organic quality. We have worked together for over a year with our brand suppliers from realizing this idea," said Roland Frefel, head fresh produce and food at Coop.

Coop's Naturaplan currently comprises 1,600 organic SKUs, produced in partnership with Bio Suisse, an organisation for Swiss organic farmers. All of these bio-brand products are manufactured by Swiss farmers who run their entire operation biologically, adhering to the guidelines of Bio Suisse.

Other classic Swiss brands will be added to the organic range during the anniversary year with the next range extension planned for March. (14 Feb)

© 2013 - ESM: European Supermarket Magazine by Sadhbh Connor

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