Coop Switzerland Launches Nespresso-Compatible Fair Trade Coffee Capsules
Published on Sep 9 2013 10:18 AM in Private Label
Coop Switzerland has launched a range of Fair Trade coffee capsules which are compatible with the Nespresso operating system called La Mocha.
Sold under the Max Havelaar brand, farmers 'benefit from stable minimum prices for their raw materials and a Fairtrade premium', according to Coop.
The coffee capsules are not only in the Coop and Coop City Available in stores and via [email protected], but also at Inter Discount and Fust AG, which are part of the Coop Group.
The range features espresso and decaffeinated options with five different flavors: ristretto, espresso, espresso forte, lungo and decaffeinato.
Despite the brand's Fair Trade-certification, 'La Mocha is also a very attractive price', according to Coop - the 10-pack costs CHF2.95
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney