Cross-Border Grocery Sales In Northern Ireland Highest In Five Years: Kantar Worldpanel
Shoppers from the Republic of Ireland have spent €64.5 million on groceries in Northern Ireland in the past 12 months, according to the latest grocery market share figures from Kantar Worldpanel.
This is the highest value of cross-border trade in five years, according to the research firm.
The consumer insight director at Kantar Worldpanel, Douglas Faughnan, said, “Over the past year, just over one in eight households from the Republic of Ireland made at least one trip north of the border to do a grocery shop. That equates to more than 207,000 shoppers.”
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!