Get the app today! Download iPhone App Download Android App

Daymon International Intelligence Report 2018: Reaching the Private Brand Summit

Published on Jul 19 2018 11:00 AM in Private Label tagged: Trending Posts / report / Daymon Intelligence

Daymon International Intelligence Report 2018: Reaching the Private Brand Summit

Each stakeholder within the retail industry perceives and interacts differently with Private Brand across different countries and levels of retail maturity. The Daymon International team has conducted a 360° study, integrating insights from consumers, retailers and suppliers from different markets to reach a holistic understanding of the Private Brand markets across the globe.

Local Private Brand Characteristics Call For A Segmentation Of Countries

Our research has enabled us to identify five stages that Private Brand generally passes through across different geographies and retail dynamics. The similar journey shared by the analysed countries is explained by the metaphor of the mountain, with the segmentation illustrated by different camps of the climb.

The analysis is accompanied by an examination of retailer, supplier and consumer interactions shaping Private Brand in the respective markets, through interviews and comprehensive surveys conducted across all stages. These up-to-date insights combined with real case studies of high-growth Private Brand markets and pioneer retailers draw out a complete view of the industry.

This report is intended to serve as a map to help retailers and suppliers understand where their markets are situated within the journey and how can they design winning initiatives to lead their markets and fulfil the Private Brand market potential.

© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

Share on Facebook Share on Twitter Share on LinkedIn Share via Email