Private Label - Denmark

S Group To Discontinue Rainbow Own-Brand Range

Finland's S Group is discontinuing its oldest and largest own-brand range, Rainbow, which offers over 1,500 SKUs.

Michael la Cour Discusses Coop Trading's Private-Label Strategy

As part of our dedicated Private Label Issue, ESM spoke to industry leaders at a number of retailers across the continent, about why they believe private l...

Dagrofa Registers 7% Growth In Sales Of Organic Products In 2022

Danish retailer Dagrofa saw a 7% year-on-year increase in the sales of organic products in 2022, despite the organic market coming under pressure due to hi...

REMA 1000 Denmark Discusses Private-Label Strategy

As part of our dedicated Private Label Issue, ESM spoke to industry leaders at a number of retailers across Europe about the innovations that they are brin...

Salling Group Introduces Price Caps On Basic Goods In Netto, Bilka, and Føtex

Denmark's Salling Group has set a price ceiling for 100 everyday SKUs in Netto and 200 SKUs in Bilka and føtex.

The Private Label Issue – Salling Group

As part of ESM's annual Private Label Issue, we spoke to Salling Group’s Jean Ladehoff about a major private label repositioning undertaken by the Da...

Nopa Nordic Achieves A Sustainability First

Nopa Nordic from Denmark has always had sustainability in its DNA – it launched its first eco-labelled private label product as early as 1993. It...

Salling Group To Merge Own-Brand SKUs Under One Brand

Danish retailer Salling Group has announced plans to rename and merge more than 6,000 private-label SKUs under one brand. The products, sold in Bilka an...

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Salling Group Phases Out Own-Brand Products Containing Caged Eggs

Coop Danmark Launches Organic Private Label Line

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