Private Label

DIA Group And Eroski Sign Private-Label Agreement

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Spanish retailers DIA Group and Eroski Group have announced the signing of a statement of intent to develop their own brand of products to 'maximise the price-quality ratio' offered to customers.

The new venture will work to improve the competitiveness of private-label products and optimise the supply chain required to create these products, focusing on efficiency.

Fresh produce, as well as oil, milk and eggs, are excluded from the project, and both retailers will have independent marketing policies for their own brands.

"This new agreement gives continuity to the relationship between both companies since June of 2015, in order to improve conditions for negotiations with large providers of national and international brands," the companies said in a statement.

Eroski was the first cooperative distribution group in Spain, operating 1,877 establishments. DIA group has 7,799 stores across Spain, Portugal, Brazil, Argentina and China.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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