Private Label

Edeka Introduces 'Mikro-Plastikfrei' Label For Own-Brand Cosmetics

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Germany's Edeka has announced that it has introduced a new label to mark its own-brand microplastics-free cosmetics.

The 'Mikro-Plastikfrei' label will be gradually added to the retailer's entire range of microplastics-free cosmetics, comprising around 300 products.

The move will help Edeka in highlighting these products and help consumers make a conscious purchasing decision.

The Product Range

Presently, Edeka offers around 140 cosmetic products that are free of microplastics and its subsidiary Netto Marken-Discount offers around 120.

The retailer aims to remove microplastics from its entire range of private-label cosmetics by the end of 2020.

Around 330,000 tonnes of small plastic particles make their way into water bodies each year in Germany, a study by Fraunhofer Institute for Environmental Safety and Energy Technology in 2018 revealed.

In 2015, Edeka and Netto started to remove solid microplastics from their own-brand cosmetics.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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