Eroski Launches Salt Reduction Campaign
Published on Sep 13 2013 4:19 PM in Private Label
Spanish retailer Eroski has launched a campaign to raise awareness of the importance of salt reduction in the diet, with Spanish athlete Peio Ruiz Cabestany featuring as spokesman for the initiative.
The campaign, which will run during the month of September, focuses on both the importance of salt reduction in consumers' diets and on Eroski's efforts to reduce salt levels in its own private label products.
"The World Health Organization (WHO) recommends a daily intake below 6 grams of salt in adults. However, in Spain, a large part of the population, both children and adults and seniors, almost double this figure. Most of the daily intake of salt, 80%, comes from packaged and pre-cooked products," Eroski said.
The retailer added, 'Following these recommendations, in 2012 Eroski has reformulated 18 products private label food to reduce salt content by 30%. These products, with the new recipe, are much more nutritionally balanced. This involves reduction of salt, as a whole, the removal of over 5 tons of salt in the diet of consumers annually'.
In addition, as part of the campaign, all Eroski private label products which feature reduced salt or no salt will be clearly marked and highlighted, along with leading brands that meet the same requirements and have signed up to the 'Eroski for Health' campaign as such as Kellogg's, Danone, Nestlé.
In 2012 in Eroski launched a new range called Eroski Sannia, a healthier choice of food and drinks daily consumption improved with 25% and 30% less sugar, fat and salt and more fiber (among other nutritional benefits). Eroski has eliminated trans fats from partially hydrogenated oils in all own-brand products.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney