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ESM TV Meets ... Alexander Kottke, Euromonitor International

Published on May 31 2017 2:40 PM in Private Label tagged: Trending Posts / PLMA / Own Brand / Euromonitor International / ESM TV

ESM TV Meets ... Alexander Kottke, Euromonitor International

At the recent PLMA World of Private Label trade show in Amsterdam, Alexander Kottke, a research analyst with Euromonitor International, offered some interesting insight into the future of the private-label industry.

He outlined how retailer brands need to adopt ‘sophistication’ and ‘personalisation’ if they are to compete for shelf space in the years to come.

Following his presentation, ESM: European Supermarket Magazine had the chance to catch up with Alexander to get his thoughts on this dynamic sector.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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