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Private Label

ESM TV Meets... Eric van Bijleveld, Helwa Wafelbakkerij

At the recent M.A.D.E. exhibition in Paris, ESM: European Supermarket Magazine had the opportunity to meet Eric van Bijleveld, commercial director at Helwa Wafelbakkerij, a family business that specialises in the production of wafer-based snack products for the private label sector.

https://www.youtube.com/watch?v=xgiT5QnCuXU

As he explained, the Netherlands-based company is changing its approach in line with consumer demand, developing products with added protein and using alternative ingredients.

For more information about Helwa Wafelbakkerij, visit www.helwa-wafels.nl

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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