Private label continues to grow at pace globally as international retailers adopt a number of different strategies and continue to strengthen their ranges to meet the evolving needs of today's shoppers. IGD has conducted a piece of research reviewing private label initiatives across Europe to demonstrate how retailer brands are becoming a key strategic lever for businesses to unlock new commercial opportunities while driving synergies with other parts of the business.
The analysis also includes pan-European shopper research, best practice examples from European retailers as well as implications for suppliers. ESM has teamed up with IGD to offer ESM readers an exclusive opportunity to download the 'Evolving strategies for private label' research at no cost from IGD's subscription service, Retail Analysis.
Simply visit the following website to get your free copy: http://www.igd.com/esm-downloads (4 Aug)
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