Four out of five respondents to an online poll on ESM's website believe that the increased availability of Fairtrade and organic own-brand products will have a majhor impact on the private label market. Respondents on www.esmmagazine.com were asked the question 'Do you think that the onset of Fairtrade and organic private label will make a serious impact on the private label market?' 80 per cent said Yes, 17.14 per cent said No. 2.86 per cent said 'Don't Know'. The Fairtrade label has made serious inroads into the world of private label, with Axfood's Aware brand and Colruyt's range of fair trade coffee products amongst the newest ethically sourced own-brand products hitting Europe's shelves © 2010 - ESM: European Supermarket Magazine
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