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Revenue Growth For McBride, With 23% Boost In Poland

Published on Sep 5 2012 10:34 AM in Private Label

Revenue Growth For McBride, With 23% Boost In Poland

McBride, one of Europe's leading private label household and personal care providers, announced its full year results with 1 per cent revenue growth in all divisions, at constant currency, with total revenues reaching £813.9 million.


Difficult trading conditions in Western Europe affected the group's sales volumes and total retail sales volumes in its core household category declined year-on-year in several markets. However, selling price increases contributed 3 per cent revenue growth for the year ended 30 June.

Revenue for the group's Central and Eastern Europe division declined 3 per cent to £135.6 million, affected by reduced contract manufacturing activity in Germany. In contrast, the company's Polish business had a strong performance with a surge of 23 per cent in revenue growth.

In June McBride announced organisational restructuring plans which included an overhaul of its supply chain. Now in its final stages, the supply chain revamp has already achieved savings of £2.5 million in 2012, with £8 million anticipated overall.

Chris Bull, CEO, said, "Although the consumer environment remains challenging, we have been encouraged by Private Label gaining market share versus branded goods in a number of our core and future growth categories in recent months. We are therefore continuing to see clear signs that consumers are turning in greater numbers to Private Label as they search for value without sacrificing quality." (5 Sept)

© 2012 - ESM: European Supermarket

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