Delhaize Group's US subsidiary Food Lion, which operates more than 1,100 stores, has increased its private label offering to in excess of 7,000 products by adding fresh produce to the portfolio, various sources report.
"We are especially pleased with our new fresh produce offerings under our Food Lion private label and are excited to extend this option to customers,” the chain said.
Though not a discounter, the division of Brussels-based Delhaize regularly promotes the affordability of its products.
"In total, more than 7,000 private brand items are now offered in stores, backed by our Food Lion promise of quality and freshness," it stated. "All of these items also have a double your money back guarantee. If at any time a customer is not completely satisfied, they can return the product to their local Food Lion store and receive double their money back."
It lists its private label lines as follows:
Food Lion brand: Products that offer a wide range of products with national brand quality to meet every day needs to save customers time and money, including produce, meat, dairy, bakery and much more.
Nature's Place: Products that feature our natural and organic products throughout the store and are free from more than 100 artificial ingredients at affordable prices.
Taste of Inspirations: Premium brand quality products made from the finest ingredients at affordable prices.
Home 360: Quality, non-food products such as household items like detergent, paper products and more.
Healthy Accents: Health and beauty products, both of which are equal to, or better than, national brands in quality and lower in price.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.