Italian purchasing group Supermercati Uniti Nazionali (SUN) has signed an agreement with Formec Biffi for the production of a mayonnaise under the private label brand Consilia.
According to SUN general director, Stefano Rango, the Consilia mayonnaise, part of the SaperScegliere product line, fully meets the company’s standards, which are essentially based on four factors: quality, proximity, innovation and social commitment.
Formec Biffi, based in San Rocco al Porto di Lodi, is a private label market leader in the production of sauces and its partners include 98% of all Italian retailers.
For its part, SUN is active in northern and central Italy and its members include local supermarket chains Gros, Cadoro, Magazzini Gabrielli and Italbrix.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
