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Get ‘Emoji’nal With San Marco Pizzas

Published on Jun 2 2016 11:00 AM in Private Label tagged: Trending Posts / Pizza / San Marco

Get ‘Emoji’nal With San Marco Pizzas

The San Marco brand has launched a new social-media campaign to drive awareness for its range of new delicious dessert pizzas, targeting families and young adults in the Netherlands.

The campaign features a series of emojis mimicking consumer reactions to the sweet-pizza range, which is now available in Albert Heijn and Jumbo outlets, in the frozen-foods section.

The campaign will run for four weeks on Facebook and Instagram, with a link to the new website. Already, the spontaneous response has been phenomenal, with #omg and #yummy being popular Twitter responses, and the products attracting a lot of social-media attention. The award-winning products are an exciting, fun innovation in the frozen-dessert category, popular with young adults, and a tasty treat for parties or social gatherings.

The range includes dessert favourites like chocolate-brownie and apple-crumble pizzas. The former consists of a delicious, sweet crispy pizza base with chocolate sauce, white chocolate chunks and – as if that were not enough – chocolate-brownie pieces.

Liam Hyland, head of exports at San Marco, said, “This is our first foray into developing a social-media campaign for the San Marco sweet-pizza brand in the Netherlands, and we look forward to extending the campaign to other markets.”

For more information visit the San Marco Facebook or Instagram pages.

© 2016 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.

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