Get ‘Emoji’nal With San Marco Pizzas
The San Marco brand has launched a new social-media campaign to drive awareness for its range of new delicious dessert pizzas, targeting families and young adults in the Netherlands.
The campaign features a series of emojis mimicking consumer reactions to the sweet-pizza range, which is now available in Albert Heijn and Jumbo outlets, in the frozen-foods section.
The campaign will run for four weeks on Facebook and Instagram, with a link to the new www.sanmarcopizza.ie website. Already, the spontaneous response has been phenomenal, with #omg and #yummy being popular Twitter responses, and the products attracting a lot of social-media attention. The award-winning products are an exciting, fun innovation in the frozen-dessert category, popular with young adults, and a tasty treat for parties or social gatherings.
The range includes dessert favourites like chocolate-brownie and apple-crumble pizzas. The former consists of a delicious, sweet crispy pizza base with chocolate sauce, white chocolate chunks and – as if that were not enough – chocolate-brownie pieces.
Liam Hyland, head of exports at San Marco, said, “This is our first foray into developing a social-media campaign for the San Marco sweet-pizza brand in the Netherlands, and we look forward to extending the campaign to other markets.”
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