Irish Dairy Board Secures €20 Million Tesco Contract
Published on Nov 20 2012 9:22 AM in Private Label
The Irish Dairy Board (IDB) has secured a contract worth €20 million with Tesco for the supply of packet butter for 2012 and 2013. The contract will see the Irish Dairy Board supplying own-label butter to Tesco’s European stores in Poland, the Czech Republic, Slovakia and Hungary. The butter will be produced in Ireland and packaged in Germany.
According to Tesco, the average growth of dairy consumption across these four markets is 5.1 per cent compared to the EU average of 1 per cent. Poland is the fourth biggest butter market in the EU.
Kevin Lane, IDB, CEO said "Today's announcement represents a key new route to market for the IDB as we prepare for the expansion of milk volumes ahead of the removal of milk quoptas in 2015. This partnership with Tesco will help us on our journey to ensure we meet our international export and growth objectives and feeds into our strategy of significantly growing new sales into new geographies and markets." (20 Nov)
© 2012 - ESM: European Supermarket Magazine