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Italian Own Label Range For SPAR UK

Published on Oct 31 2012 6:49 PM in Private Label

Italian Own Label Range For SPAR UK

SPAR UK is rolling out a new private label Italian-inspired convenience range from today (1 Nov). The line comprises of five Italian ready meals, four fresh pastas, two pasta sauces, four pizzas, and two garlic breads.

The pasta range is made in Italy and includes tagliatelle, penne, spinach and ricotta tortelloni, and chicken and bacon tortelloni (RRP £1.69 or two for £3). SPAR UK's new Italian pasta sauces are available in tomato and herb, and cheese flavours.

Lasagne, meatball pasta bake, macaroni cheese, chicken and bacon pasta bake and spaghetti bolognese make up the ready meal range and are priced at £2.29 or two for £4.

Susan Darbyshire, SPAR UK Brand Director, said, “Italian food is hugely popular amongst UK consumers. Our new SPAR Brand Italian range offers quick, easy and convenient meal solutions for customers, as well as great quality and good value with ongoing promotions. We are encouraging SPAR retailers to block merchandise to create a strong impact in store, cross-sell with a selection of Italian wines and urge staff to try the products so they can recommend them to shoppers." (1 Oct)

© 2012 - ESM: European Supermarket Magazine

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