Private label sales in Italy in 2016 grew by 1.7% in value and by 0.2% in volume over the same period in 2015, reaching a market share of 18.5%, according to a report by private label conference holders Marca/BolognaFiere.
Sales from hypermarket, supermarket and self-service channels in September 2016 reached €9.76 billion. In the discount channel, the segment achieved a 54% share.
Italian consumers are increasingly buying private label products from the high-quality premium segment: revenue growth in this segment, which in 9M 2016 reached €1.32 billion, came mostly from organic (+16.1% in value and +14.4% in volume) and premium products (+13.8% in value and +12.4% in volume).
At the same time, there was an expansion of the own-label range in all distribution channels. This increase offered a greater variety to consumers, in particular in supermarkets (1,415 references, +49 compared to 2015); in the independent trade (799, +40); and in hypermarkets (2091, +6).
The private label market has also grown significantly in southern Italy. During 2016, sales increased by 0.6%, exceeding the national trend; however, the share in the south was 13.2%, compared to the national average of 18.5%.
The full report will be presented at the Marca/BolognaFiere private label conference in Bologna on 18 and 19 January, 2017.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.