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Private Label

Italy Sees Slight Growth In Private Label Sales In 2015

By Branislav Pekic
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Italy Sees Slight Growth In Private Label Sales In 2015

Private label sales in Italy reached €9.55 billion in the first nine months of 2015, up by only 0.1 per cent on the €9.54 billion registered in the same period of 2014.

However, volume sales were down 1.5 per cent compared to the same period a year earlier, according to the 12th Report on the evolution of Private Label Brand Products, prepared by Adem Lab based on Iri data.

High quality premium products were the fastest growing category, reaching €606 million in January to September 2015 (+13.1 per cent year on year), followed by organic products with €546.6 million in sales (+10.8 per cent).

Across the 9 months from January in 2015, private label’s market share among packaged consumer goods remained stable at 18.2 per cent, compared to 18.4 per cent a year earlier, while its share in discount stores increased from 51.5 per cent to 53.9 per cent in the same period.

Among individual private label manufacturers, Consilia reported a 17.1 per cent growth in sales for the period January to October 2015, especially in frozen goods (43.5 per cent) and beverages (15.5 per cent). The product line includes nearly 2,000 products sold under brands such as Saper Scegliere, Scelte Premium, Scelte dalla Natura and Scelte su Misura.

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Selex, which is the third largest player on the private label market in Italy  with over 11 per cent share, reported 3 per cent growth in annual sales for the full year to €750 million, with peaks of over 10 per cent for high-end, organic and healthy products. Selex’s private label range includes over 5,000 products under brands such as Selex, Vale, Su', Vanto and Prodotto Risparmio.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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