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Italy's Multicedi Introduces Fabrita Private-Label Brand

Published on Jul 24 2018 1:30 PM in Private Label tagged: Italy / Multicedi / Paywall / Gruppo VéGé / Fabrita

Italy's Multicedi Introduces Fabrita Private-Label Brand

Italian retailer Multicedi has launched a new private-label brand called Fabrita, which offers a wide range of food and home- and personal-care products.

The offer is comprised of 14 categories, consisting of 200 quality SKUs from selected Italian companies.

The Fabrita private-label line is distributed in three Multicedi store banners – SuperRisparmioso, Dodecà and SeBòn – in the municipalities of Salerno, Naples and Caserta.

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