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Dutch Retailer Jumbo Introduces Falafel Range

Published on May 16 2017 11:50 AM in Private Label tagged: Trending Posts / Healthy Eating / Jumbo / Netherlands / vegan

Dutch Retailer Jumbo Introduces Falafel Range

Dutch retailer Jumbo has introduced a new range of falafel burgers and vegan meatballs in its stores.

The 100% vegetable dishes, which are produced by Dutch bean company Boon, are high in protein and fibre, and they are suitable for vegans.

This move is part of the retailer's plans to introduce 200 healthy products onto its supermarket shelves this year.

Meat-Free Alternative

"We are proud to offer Boon products to our customers," said Ed van de Weerd, commercial director at Jumbo supermarkets, describing them as a "delicious alternative" to meat.

"Jumbo is doing a lot for health this year. These products fit completely into our formula of providing healthy nutrition that is delicious, easy and affordable."

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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